Leap, a creative design conference asked us to design its campaign and identity. The goal was to express the vibrant and exciting culture in design. We created a bold and strong identity, based around movement. Movement in typography was the main feature for the visual communication. The design is flexible and allows for the creation of different pieces.
They wanted to spread the message to individuals that their treatments could be fit around a busy lifestyle. That is why we came up with the idea of indicating the time and benefits of each treatment.